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The Glenlivet

Art Direction, Exhibition Design

All work completed at Aesop Agency.

The Glenlivet is one of Scotland's best-selling single malts, located in the famous whisky-making disctrict of Speyside. The distillery was already a popular destination, but the Visitor Centre needed an update to reflect the brand's new story; "The Single Malt that started it all."

The free, permanent exhibition traces the history of The Glenlivet from its beginnings as one of Scotland's first licensed distilleries to its success today. The story is told using artefacts (such as founder George Smith's pistols), imagery, typography, projections and – of course – the product itself.

The re-designed Visitor Centre was awarded "Scotland's Best Visitor Attraction".

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