HackneyPantry_bizcard.jpg

The Hackney Pantry

Branding

All work completed with Mac&Moore.

The Hackney Pantry began life as a food blog that has transformed into a catering business, food & fitness workshops and sister pop-up store, The Acton Pantry. A marque was needed that reflected the ethos of the growing company.

The logo embodies their core belief: balanced food for a balanced life. The scale – which balances on top of the lock-up – is never quite straight and, when possible, animates to reflect this.

HackneyPantry_logo.gif
HackneyPantry_bizcard.jpg
 The logo also needed to be easily adaptable for their pop-up store, The Acton Pantry, and to any other location that the company grows.

The logo also needed to be easily adaptable for their pop-up store, The Acton Pantry, and to any other location that the company grows.

ActonPantry_sign.jpg