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HBO Home Entertainment

Branding, Digital Design

All work completed at Aesop Agency.

HBO is one of America's leading television networks, responsible for ground-breaking shows such as Game of Thrones, Sex and the City and The Sopranos. The brief was to create a look & feel for the brand that would hold together all of the varied shows within presentations.

HBO's marque is really recognisable as it appears before each show, so the design expands on this equity. The "O" becomes an ownable graphic that is used throughout presentations, either as an aperture for show imagery or as a super graphic.

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 The existing photography is now cropped closely to the face, with a watermark of the HBO "O" on top. Not only does this highlight the importance of the characters within the shows, but ties together the disparate imagery.

The existing photography is now cropped closely to the face, with a watermark of the HBO "O" on top. Not only does this highlight the importance of the characters within the shows, but ties together the disparate imagery.

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 A full suite of icons were also created to allow easy navigation and sub-categories within larger presentations.

A full suite of icons were also created to allow easy navigation and sub-categories within larger presentations.

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