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Joe Delucci's

Packaging

All work completed at Aesop Agency.

Joe Delucci's brings the Italian gelateria to the UK. Before launching in major supermarkets, they wanted to refresh their packaging, so that it reflected their authentic flavours and in-store experience.

The first step was to switch from a cardboard tub to a clear container, which heroes the product inside. Added to this were design cues from a gelateria – the logo was put inside a name tag, the addition of spoons, wafters and ingredients.

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 Each flavour was given its own typeface, colour palette and copy discoverable (eg. "how to cure brain freeze") to highlight the unique flavours and reflect the brand's playful personality.

Each flavour was given its own typeface, colour palette and copy discoverable (eg. "how to cure brain freeze") to highlight the unique flavours and reflect the brand's playful personality.

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