Toastits_logo.jpg

Toastits

Branding

All work completed at Aesop Agency.

Toastits are a street food outlet serving artisanal toasted sandwiches. Before launching their first store in Camden Lock Market, they wanted a distinct and unique brand that would stand out amongst competitors.

The brand marque features a 'T' within the shape of a slice of bread, which is formed by the toasties characteristic grill lines. This creates a simple, versatile and instantly recognisable logo.

Toastits_logo.jpg
 A library of patterns were created to compliment the stripes, which – along with the pastel colour palette – allows for playful and varied branding across all touch points.

A library of patterns were created to compliment the stripes, which – along with the pastel colour palette – allows for playful and varied branding across all touch points.

Toastits_patterns2.gif
Toastis_photo1.jpg
Toastits_coffee-cups2.jpg
Toastits_wrapper.jpg
Toastis_photo2.jpg
Toastits_badges2.jpg
Toastits_loyalty-card.jpg