The concept for the packaging was to reflect the name and idea of sailing via constellation navigation. "Vela" is copper-foiled on the front, the V of which is a star instead of a serif, creating an unique marque. The back has silver foiling of the Vela constellation, which is seen subtly through the bottle and creates a star-like glisten.

Vela Vodka

Packaging

All work completed at Aesop Agency.

The Copper Rivet Distillery are a new Kent-based distillery who produce small-batch, hand crafted spirits in an ex-shipping yard. The branding and existing portfolio of drinks were influenced by the "Dockyard Spirit" – bold and industrial, yet with a premium finish.

The latest addition to the portfolio was Vela Vodka; named after the sail-shaped constellation used for navigation. The new packaging needed to be elegant, appeal to a female demographic, whilst still feeling part of the bigger range. 

 

 The concept for the packaging was to reflect the name and idea of sailing via constellation navigation. "Vela" is copper-foiled on the front, the V of which is a star instead of a serif, creating an unique marque. The back has silver foiling of the Vela constellation, which is seen subtly through the bottle and creates a star-like glisten.

The concept for the packaging was to reflect the name and idea of sailing via constellation navigation. "Vela" is copper-foiled on the front, the V of which is a star instead of a serif, creating an unique marque. The back has silver foiling of the Vela constellation, which is seen subtly through the bottle and creates a star-like glisten.

Vela_Bottle_front-back-side.jpg
 Equity from the other spirits – the copper foil wrap, the heritage coins, the Union Jack – are not only marks of quality, but also ensures the new bottle is in-keeping with the range.

Equity from the other spirits – the copper foil wrap, the heritage coins, the Union Jack – are not only marks of quality, but also ensures the new bottle is in-keeping with the range.

Vela-Line-up.jpg